World Archery ha realizzato questo webinar (un seminario via web) sull’utilizzo dei social media (Facebook, Twitter, YouTube) per promuovere le proprie società, organizzazioni e atleti nella stagione 2013. Questo seminario è stato realizzato il 16 gennaio e condotto da Teresa Iaconi, amministratrice delle piattaforme social media per la USA Archery e World Archery.
World Archery offered a webinar on utilising social media (Facebook, Twitter, YouTube) to market archery organisations and athletes most effectively during the 2013 season. The presentation was given on 16 January by Teresa IACONI, administrator of the USA Archery and World Archery social media.
This webinar gives all the latest insight on how to use Facebook, Twitter and other social media platforms. This is the best time for federations and athletes to capitalise on the latest surges of popularity for archery, by engaging with fans on social media, and turning that interest into new members and competitors, as well as media attention and perhaps even sponsor dollars. A proper use of the social media can increase the following of federations or athletes by a significant percent. Among other possibilities, these tools allow to reach reporters, broadcast news of upcoming tournaments, share photos of archers, highlight the achievements of Olympians and Paralympians, or even reach potential sponsors with interesting content that demonstrates that archery is a growing sport.